Audioburst is excited to announce new investments and strategic partnerships with Dentsu and Hyundai

 

Spring is the time of year for new beginnings and growth, and at Audioburst, we are leaning into the season with an announcement of two new strategic and investment partnerships.

Today Audioburst is unveiling plans to build unique advertising and in-car voice-based experiences with brands Dentsu Inc. and Hyundai Motor Company, respectively.

These partnerships are accompanied by investments, in conjunction with existing investors, totaling $10M. In addition to our partnership announcements, we are also pleased to share our plans to launch Audioburst in the Japanese market at the end of 2019, marking our first move outside of English-language content.

“The investments signal an industry acknowledgment for consumer demand of voice-based experiences, and Audioburst’s unmatched ability to deliver that technology” — Amir Hirsh, Co-Founder and CEO, Audioburst.

“It also provides us the ability to expand and expedite our technology offering, and tap into a larger ecosystem of investors and partners in the car, media, advertising, and technology spaces.”

From 0 to… 9: The origins of voice tech

 

Long before our current era of ‘smart’ phones, speakers, and cars, people had a strong desire to crack the code of voice technology.

The first voice recognition technologies emerged in the 1950s and 60s, but with limited capabilities. Developed by Bell Laboratories in 1952, ‘Audrey’ was the world’s first voice-assistant with the ability to recognize digits 0–9 when spoken by a human counterpart.

A few years later in 1962, IBM’s ‘Shoebox’ debuted at the World’s Fair. It too recognized numbers 0–9, but could also do basic computational tasks and understood 16 English words.

William Dersch’s Shoebox

While this may not sound like a substantial feat, as an article in PC World notes, “these first efforts were an impressive start, especially when you consider how primitive computers themselves were at the time.”

Over the next few decades, the field of speech recognition continued to make progress, but it wasn’t until Google added voice search to its mobile app for iPhone (2008) and Apple unveiled ‘Siri’ (2011) that voice as a true consumer option became a reality.

“What we really want to do is just talk to our device, ask a simple question, and get a response! In fact, we don’t want to be told how to talk to it, we want to talk to it any way we like” — Philip Schiller on Siri and voice technology at large.

Voice is reaching a crescendo

Voice technology has made exponential advances in the eight years since the release of ‘Siri,’ parallel to an expanding consumer market for voice-controlled products.

According to TechCrunch, U.K.-based analysts at Juniper Research estimate that “there will be 8 billion digital voice assistants in use by 2023, up from the 2.5 billion assistants in use at the end of 2018.” Read: We’re in the midst of a voice revolution. More and more consumers are using this technology to keep in step with what are increasingly busy and active lifestyles.

From checking in on news and current events to listening to a favorite podcast or radio show, voice is helping today’s consumer access content on-the-go, keeping them both connected and entertained.

Voice and the growing pains of audio

Despite significant advances in technology, voice still falls short in providing ideal listener experiences:

  • Without an audio equivalent of the text-based search engine, voice searches still are unable to provide original-voice responses and are more often than not lacking in contextual relevance
  • Audio content and the devices it’s distributed on are siloed. It’s hard to listen to a podcast followed by the weather and then check the score from last night’s game all in one app, not to mention all on one platform as we switch from car (infotainment system) to the gym (phone) to our homes (smart speakers)

What does this mean for voice?

Both voice search and audio content listening solutions are ill-equipped to provide seamless transitions in these moments due to competing ecosystems and content offerings.

Moreover, in addition to challenges for the listener, the strategy for voice monetization is still largely undefined, leaving brands and advertisers unsure of how to best tap into this new channel.

But that’s about to change.

Today’s partnership and investment announcements mark the starting point for a shift in the tide to an interconnected ecosystem of voice. Brands and companies can now have the ability to leverage next-gen listening experiences and rise to these challenges, well-positioning themselves to thrive in a new market built on the shoulders of voice.

Audioburst’s in-car infotainment player and search engine

Taking on the in-car voice experience

According to a recent blog post by Chartable, “A quarter of all listeners do the majority of their podcast listening in their car… and as more cars adopt Apple’s CarPlay and Android Auto, people are choosing to listen to podcasts or streaming services like Spotify or Apple Music rather than AM/FM radio.”

This new focus on streaming audio and in-car options beyond the AM/FM dial means that OEMs must act quickly to make these options more easily accessible, or be left behind.

Hyundai plans to add Audioburst’s personalized audio search, playlists, and Deep Analysis API to its Hyundai and Kia models’ infotainment systems providing drivers with an engaging, screen-free, and original-voice experience.

This move will also put the company in a prime position to respond to user behavior, utilizing Audioburst’s ability to understand real-time consumer audio content consumption.

Advertising in the age of voice technology

 

45% of millennials use voice assistants while shopping and “96% of retailers are investing in technology to allow consumers to shop for their brand on smart speakers,” (RetailMeNot) making the design and implementation of intelligent, audio-based advertising solutions an absolute must when trying to reach today’s consumer.

As such, Dentsu, the 5th largest global advertising agency, will be working closely with Audioburst to build a new market for personalized audio as an effective advertising channel for brands in Japan.

An Audioburst solution will help provide their clients with actionable insights into listener fascinations and behavior.

The future of voice-driven audio content

 

The road to fully experiencing the power of voice technology has been long, however now that we’ve arrived, it’s time to drill down on the fundamentals of what a good audio experience looks (and sounds) like for the voice-connected listener.

Users want real-time, personalized, immersive listening experiences that rely on voice technology. This means companies need to look deep and provide a user experience that is contextually aware and always keeping their users’ interests, habits, and personalities at the core of discovery.

Thankfully, unlike those early voice pioneers, we don’t have to wait decades for the technology to catch up — Audioburst is here, ready to deliver, via a voice assistant near you.

Audioburst and Blubrry Partner to Bring the Power of Audioburst Creators to the Blubrry Community

Last June, Audioburst unveiled a new platform for content creators and radio broadcasters, Audioburst Creators. This platform allows podcasters to instantly get full transcripts of their shows, edit our signature bursts (short-form audio snippets) as they please, take advantage of new monetization and distribution opportunities, and effortlessly share their content with the world, all for free.

After meeting a warm reception from early adopters, we are now pleased to partner with Blubrry, the leader in podcast hosting, to offer these same tools to their community.

Through this collaboration, new and existing Blubrry users will be able to opt in to Audioburst Creator’s suite of tools allowing them to transform their audio content into searchable, accessible, and shareable moments for the very first time.

How it works

Transcribe

Users enjoy automatic episode transcriptions within minutes of hitting publish. Each time a new episode of a creator’s show is added to the library, the transcript is emailed directly to their inbox for use in tagging, further content creation, and marketing efforts around SEO.

Edit

Automation and making everything easy is what Audioburst does best, but sometimes things need a human touch. Our editor puts users in complete control of their content, enabling them to create their own audio burst, capturing the perfect moment by sound or transcript.

Share

Bursts can be shared on popular social networks straight from the editor, or via a player embedded directly on a website for easy access. Users can also create video bursts within the platform to download and share on social, or upload to video platforms, such as YouTube and Vimeo.

Amplify

Audioburst facilitates increased discovery and distribution by including Creators content in our expansive audio content library, making it available via Audioburst Search and through distribution partners such as Samsung, LG, Bytedance, and Nippon Broadcasting Inc.

Earn

Creators have the opportunity to monetize their audio content with a competitive 15% revenue share going to all of Audioburst’s existing and forthcoming revenue partners.

A perfect match

Both Audioburst and Blubrry are excited to see Blubrry customers gain access to all that the Audioburst experience has to offer:

“Our mission is to empower podcasters and radio professionals with a robust solution for monetization, distribution, and discovery,” said Amir Hirsh, Co-Founder and CEO, Audioburst.

“The integration of our Audioburst Creators platform gives Blubrry’s thousands of creative community members the unmatched tools to transcribe audio content, increase exposure, and earn money.”

Todd Cochrane, CEO of Blubrry added, “This partnership with Audioburst is exciting for our Blubrry customers as I’ve been a big fan of their technology for some time. The audio bursts, automated transcripts and indexing of audio content will allow Blubrry customers to reach new listeners and engage with a wider audience.”

 

Learn More

Interested in giving it a spin? Sign up for Audioburst Creators or check out us out on Blubrry!

 

LGE is the First to Integrate Audioburst Deep Analysis API for Live Audio Streams

 

After several significant partnership announcements throughout the past twelve months (Harman, Radioline, Top Buzz & News Republic, and Nippon Broadcasting), Audioburst is closing out the year with a bang as we announce our latest product offering, Audioburst Deep Analysis, and as part of this offering, our first collaboration with LG Electronics (LGE).

Our two companies are teaming up to build the next big thing in in-car infotainment centers for leading automakers. The experience, which is still in stealth mode, is built upon our new Deep Analysis API, which adds an additional level of metadata categorization and provides a more in-depth understanding of the content being searched for and enjoyed in real-time.

“Automotive makers are seeking to redefine what in-car infotainment looks like alongside the progression of voice search, in-car personal assistants, and autonomous driving,” said Vice President Lee Sang-yong, Head of LGE Vehicle Infotainment System Research Lab. “ We are excited to lead the charge in developing the new gold standard and be the first to partner with Audioburst’s technology, which we will proudly debut to select partners at CES.”

“LGE is known for building innovative in-car infotainment systems, and today’s partnership showcases what’s achievable when the brand comes together with Audioburst’s unmatched AI technology to reimagine in-vehicle entertainment like never before” said Assaf Gad, VP of Marketing and Partnerships at Audioburst, “We are excited to introduce Audioburst Deep Analysis and collaborate with brands to better understand consumer behavior and listening experiences.

In January more details about the new Deep Analysis API will be unveiled at CES 2019 in Las Vegas — We hope to see you there!

For media inquiries, contact Jaimen Sfetko at: jaimen@audioburst.com

 

 

The partnership brings Audioburst’s personalized listening experience to the Radioline ecosystem

 

This summer brought several new and exciting partnerships to Audioburst, and today we’re excited to announce another!

We’re teaming up with Radioline to incorporate our one-of-a-kind AI-based listening and indexing technology into the Radioline experience, which currently boasts more than 70,000 of the top free news, sports, talk, and music radio stations and podcasts from around the world.

For Radioline users, the new in-app experience will include new types of audio content, topical and personalized playlists that learn your interests over time, and an on-demand listening experience based on Audioburst’s famous original voice “bursts.” The new experience is available within the Radioline app in  Google Play and the Apple App Store, as well as within the Radioline website.

“At Radioline, we are passionate about streaming and offering the widest selection of global talk content to our users,” said Xavier Filliol, Chief Operating Officer, Radioline. “With the Audioburst partnership, we’re delivering on our commitment to intelligent recommendation, unmatched search and are excited to give our listeners more of what they love.”

“We’re excited for our partnership with Radioline, which solidifies our intent for international expansion and the mission to bring incredible personalized listening experiences to users around the world,” said Assaf Gad, VP of Marketing and Partnerships at Audioburst. “This elevates the unique listening experience for users whether in the car or the office, with shortened, hyper-relevant results pertaining to their interests thanks to our advanced AI technology.”

For media inquiries, contact Jaimen Sfetko at: jaimen@audioburst.com

The Collaboration Introduces new AI-Based Listening Experiences to the TopBuzz and News Republic Applications

On the tails of the recent announcement of our exciting partnership with Nippon Broadcasting, we’re proud to announce two additional partnerships that we know will take the media world by storm.

We’re entering partnerships with News Republic and TopBuzz to integrate Audioburst’s massive database of real-voice news and entertainment content into the TopBuzz and News Republic apps. The collaboration is the first foray into audio content for the media brands and introduces an AI-based listening offering to both of their ecosystems.

The new experience, which launches today, provides the TopBuzz and News Republic communities with powerfully-personalized audio clips tailored to their interests — from entertainment, sports, and tech to business and live news content. Powered by its world-recognized AI technology, this strategic partnership allows TopBuzz and News Republic to further their missions to build the future of content discovery and creation, this time through new and unique voices from the Audioburst platform.

“Audioburst’s unique platform allows us to take the best in global audio content and create bite-sized “bursts” relevant to listeners’ interests,” said Assaf Gad, VP of Marketing and Partnerships at Audioburst,” With these exciting new strategic partnerships with TopBuzz and News Republic, we’re expanding the distribution of incredible audio content to new places with some of the world’s most well-known media platforms and fulfilling the promise to our content partners with new monetization opportunities.”

You can dive into the new TopBuzz and News Republic experiences by downloading their apps from either the Google Play Store or the Apple App Store:

Top Buzz:

Google Play
Apple App Store

News Republic:

Google Play
Apple App Store

 

Want to add the Audioburst experience to your site or app? Click here to create your own personalized playlist and integrate it into your experience in less than 10 minutes!