Audioburst unveils Studio, an easy-to-use SaaS platform that brings the best moments from podcasts and talk radio to third-party apps and websites ✨

 

Audio is experiencing nothing short of a modern-day renaissance.

Digital audio listenership is up, podcast popularity is growing exponentially, and more and more consumers are discovering the value of voice assistants and smart speakers.

Add to this the fact that, unlike text and video content, podcasting and other forms of talk audio are innately portable with the ability to be consumed during hours that up until now were content blackouts (or non-media hours) such as work, gym, and commuting. (Heidi Cohen)

Given audio’s move to the forefront of today’s content landscape and its direct correlation to increased engagement across devices, it’s no surprise that many brands are starting to consider the addition of audio in their marketing strategies.

Of course, implementing an audio content strategy as a larger company is less of a challenge — perhaps you spin up a podcast or create a new app or skill for your brand.

But what about individual webmasters and app developers?

How can they leverage audio to enhance their user experience or increase time spent on-page (or in-app) without breaking the bank?

We’re excited to announce that as of today, we have a solution:

Introducing Audioburst Studio, your free one-stop shop for integrating short-form audio content playlists filled with the best moments from podcasts and talk radio directly into your web or mobile app experience.

Bonus? No coding required!

How to create and integrate an audio content playlist (and player) in less than 10 minutes

 

1. Choose your industry

We’ve laid out a few preset industries that lend well to audio, but we know that when it comes to big ideas and innovation, thinking outside of the box can be how the magic begins.

So if you’re something special (ie. you don’t strictly identify with the other options ) we have a choice for you too.

2. Next up? Select a playlist

Our AI has cooked up 14 specially curated playlists that are full of fresh, smart, interesting, and sometimes wacky audio content. Depending on your chosen industry, we’ll suggest the three playlists we think your audience will fall for.

For instance, ‘Navigational’ apps may choose our ‘Success here I come’ playlist, a selection of unique content to get your users where they need to go, both literally and figuratively, plucked from topics such as:

  • Career
  • Leadership
  • Entrepreneurship
  • Marketing
  • Financial Advice
  • Mindfulness
  • Business Development
  • Real-time Local Traffic Reports

3. Or build your own!

If you’re feeling creative, we’ve also added the ability to craft your own personalized playlist from 100+ categories and topics.

Choose from subjects like world news, sports, or true crime to style a listening experience tailored specifically to the interests and hobbies of your users.

4. Choose where you’d like to publish your playlist

Playlists and players generated in Audioburst Studio can be deployed on both websites and mobile apps, with integrations for Amazon Alexa and Google Home slated for release in the near future.

5. Take your playlist for a test drive

You don’t buy a car without test driving and the same is true for your playlist and player!

Give your playlist a listen and see how our pre-made player might look as part of your site or app’s user interface.

Audioburst Studio SDK Simulation

6. And we have liftoff!

Deploy your newly minted player through the use of either an embedded player or via a mobile SDK.

If you already have a player that you know and love, no worries -use our APIs to introduce Audioburst functionality to your existing design aesthetic.

Democratizing audio

Whether at home browsing a favorite website or blog, catching up on entertainment news while sneaking in a workout, or looking up traffic conditions while in-car, Audioburst is working to make sure audio content is always available whenever and wherever your users want it to be.

“What we’re doing is democratizing audio — giving website and app owners a way to deploy highly-curated and targeted talk-audio playlists that will provide growth, monetization, and user satisfaction.”

– Rachel Batish, VP Product @Audioburst

 

Join Audioburst in our mission of connecting users to the world’s audio content… we promise you’ll like what you hear.

Getting started

Build your first playlist! 💿 🕺

Ready to boost engagement on your app or site by building your users’ audio playlists filled with the best moments from podcasts and talk radio?

Have feedback? We’d love to hear it! 🤓 🔨

Comment below or shoot us an email to → support@audioburst.com

 

Audioburst and Flipboard team up to offer audio-only content for users on-the-go

 

In an era of self-publishing, quality articles and smart, thought-provoking audio are in infinite supply. Though choice sounds like a positive thing, it is often paralyzing. When faced with pages and pages of unfamiliar search results, it’s often just easier to stick to our tried and true outlets.

Who wants to be stressed out by something that is supposed to be fun? No one, that’s who!

At Audioburst, content discovery is a topic that is very close to our hearts. This is why we are pleased to announce that we are officially live on Flipboard, the internet’s leading news content discovery platform (CLICK HERE to follow our publication).

 

Starting now, Flipboard users can enjoy our signature short-form audio ‘bursts’ alongside their favorite website, news feed, and social media content.

 

We’ve launched with 10 magazines including Top Stories, Business News, Sports News, World News, Entertainment News, and Offbeat Stories, among others. With topics so varied, there’s something to pique everyone’s interest, and as usual with Audioburst, you’ll only find relevant content.

Today’s on-the-go listener doesn’t have any time for filler…and neither do we!

 

                  

 

Audioburst on Flipboard has been quietly undergoing a beta period for the past few weeks, and we have been blown away by the response so far.

Flipboard users have listened to more than 300,000 ‘bursts’ and more than 600,000 minutes of top-notch, curated audio content. It’s been amazing to see Flipboard users embrace the burst, and we can’t wait for you to start seeing bursts popping up in your Cover Stories too.

What are you waiting for?! Head on over to Flipboard and hit the follow button today!

 

Audioburst is excited to announce new investments and strategic partnerships with Dentsu and Hyundai

 

Spring is the time of year for new beginnings and growth, and at Audioburst, we are leaning into the season with an announcement of two new strategic and investment partnerships.

Today Audioburst is unveiling plans to build unique advertising and in-car voice-based experiences with brands Dentsu Inc. and Hyundai Motor Company, respectively.

These partnerships are accompanied by investments, in conjunction with existing investors, totaling $10M. In addition to our partnership announcements, we are also pleased to share our plans to launch Audioburst in the Japanese market at the end of 2019, marking our first move outside of English-language content.

“The investments signal an industry acknowledgment for consumer demand of voice-based experiences, and Audioburst’s unmatched ability to deliver that technology” — Amir Hirsh, Co-Founder and CEO, Audioburst.

“It also provides us the ability to expand and expedite our technology offering, and tap into a larger ecosystem of investors and partners in the car, media, advertising, and technology spaces.”

From 0 to… 9: The origins of voice tech

 

Long before our current era of ‘smart’ phones, speakers, and cars, people had a strong desire to crack the code of voice technology.

The first voice recognition technologies emerged in the 1950s and 60s, but with limited capabilities. Developed by Bell Laboratories in 1952, ‘Audrey’ was the world’s first voice-assistant with the ability to recognize digits 0–9 when spoken by a human counterpart.

A few years later in 1962, IBM’s ‘Shoebox’ debuted at the World’s Fair. It too recognized numbers 0–9, but could also do basic computational tasks and understood 16 English words.

William Dersch’s Shoebox

While this may not sound like a substantial feat, as an article in PC World notes, “these first efforts were an impressive start, especially when you consider how primitive computers themselves were at the time.”

Over the next few decades, the field of speech recognition continued to make progress, but it wasn’t until Google added voice search to its mobile app for iPhone (2008) and Apple unveiled ‘Siri’ (2011) that voice as a true consumer option became a reality.

“What we really want to do is just talk to our device, ask a simple question, and get a response! In fact, we don’t want to be told how to talk to it, we want to talk to it any way we like” — Philip Schiller on Siri and voice technology at large.

Voice is reaching a crescendo

Voice technology has made exponential advances in the eight years since the release of ‘Siri,’ parallel to an expanding consumer market for voice-controlled products.

According to TechCrunch, U.K.-based analysts at Juniper Research estimate that “there will be 8 billion digital voice assistants in use by 2023, up from the 2.5 billion assistants in use at the end of 2018.” Read: We’re in the midst of a voice revolution. More and more consumers are using this technology to keep in step with what are increasingly busy and active lifestyles.

From checking in on news and current events to listening to a favorite podcast or radio show, voice is helping today’s consumer access content on-the-go, keeping them both connected and entertained.

Voice and the growing pains of audio

Despite significant advances in technology, voice still falls short in providing ideal listener experiences:

  • Without an audio equivalent of the text-based search engine, voice searches still are unable to provide original-voice responses and are more often than not lacking in contextual relevance
  • Audio content and the devices it’s distributed on are siloed. It’s hard to listen to a podcast followed by the weather and then check the score from last night’s game all in one app, not to mention all on one platform as we switch from car (infotainment system) to the gym (phone) to our homes (smart speakers)

What does this mean for voice?

Both voice search and audio content listening solutions are ill-equipped to provide seamless transitions in these moments due to competing ecosystems and content offerings.

Moreover, in addition to challenges for the listener, the strategy for voice monetization is still largely undefined, leaving brands and advertisers unsure of how to best tap into this new channel.

But that’s about to change.

Today’s partnership and investment announcements mark the starting point for a shift in the tide to an interconnected ecosystem of voice. Brands and companies can now have the ability to leverage next-gen listening experiences and rise to these challenges, well-positioning themselves to thrive in a new market built on the shoulders of voice.

Audioburst’s in-car infotainment player and search engine

Taking on the in-car voice experience

According to a recent blog post by Chartable, “A quarter of all listeners do the majority of their podcast listening in their car… and as more cars adopt Apple’s CarPlay and Android Auto, people are choosing to listen to podcasts or streaming services like Spotify or Apple Music rather than AM/FM radio.”

This new focus on streaming audio and in-car options beyond the AM/FM dial means that OEMs must act quickly to make these options more easily accessible, or be left behind.

Hyundai plans to add Audioburst’s personalized audio search, playlists, and Deep Analysis API to its Hyundai and Kia models’ infotainment systems providing drivers with an engaging, screen-free, and original-voice experience.

This move will also put the company in a prime position to respond to user behavior, utilizing Audioburst’s ability to understand real-time consumer audio content consumption.

Advertising in the age of voice technology

 

45% of millennials use voice assistants while shopping and “96% of retailers are investing in technology to allow consumers to shop for their brand on smart speakers,” (RetailMeNot) making the design and implementation of intelligent, audio-based advertising solutions an absolute must when trying to reach today’s consumer.

As such, Dentsu, the 5th largest global advertising agency, will be working closely with Audioburst to build a new market for personalized audio as an effective advertising channel for brands in Japan.

An Audioburst solution will help provide their clients with actionable insights into listener fascinations and behavior.

The future of voice-driven audio content

 

The road to fully experiencing the power of voice technology has been long, however now that we’ve arrived, it’s time to drill down on the fundamentals of what a good audio experience looks (and sounds) like for the voice-connected listener.

Users want real-time, personalized, immersive listening experiences that rely on voice technology. This means companies need to look deep and provide a user experience that is contextually aware and always keeping their users’ interests, habits, and personalities at the core of discovery.

Thankfully, unlike those early voice pioneers, we don’t have to wait decades for the technology to catch up — Audioburst is here, ready to deliver, via a voice assistant near you.

Audioburst and Blubrry Partner to Bring the Power of Audioburst Creators to the Blubrry Community

Last June, Audioburst unveiled a new platform for content creators and radio broadcasters, Audioburst Creators. This platform allows podcasters to instantly get full transcripts of their shows, edit our signature bursts (short-form audio snippets) as they please, take advantage of new monetization and distribution opportunities, and effortlessly share their content with the world, all for free.

After meeting a warm reception from early adopters, we are now pleased to partner with Blubrry, the leader in podcast hosting, to offer these same tools to their community.

Through this collaboration, new and existing Blubrry users will be able to opt in to Audioburst Creator’s suite of tools allowing them to transform their audio content into searchable, accessible, and shareable moments for the very first time.

How it works

Transcribe

Users enjoy automatic episode transcriptions within minutes of hitting publish. Each time a new episode of a creator’s show is added to the library, the transcript is emailed directly to their inbox for use in tagging, further content creation, and marketing efforts around SEO.

Edit

Automation and making everything easy is what Audioburst does best, but sometimes things need a human touch. Our editor puts users in complete control of their content, enabling them to create their own audio burst, capturing the perfect moment by sound or transcript.

Share

Bursts can be shared on popular social networks straight from the editor, or via a player embedded directly on a website for easy access. Users can also create video bursts within the platform to download and share on social, or upload to video platforms, such as YouTube and Vimeo.

Amplify

Audioburst facilitates increased discovery and distribution by including Creators content in our expansive audio content library, making it available via Audioburst Search and through distribution partners such as Samsung, LG, Bytedance, and Nippon Broadcasting Inc.

Earn

Creators have the opportunity to monetize their audio content with a competitive 15% revenue share going to all of Audioburst’s existing and forthcoming revenue partners.

A perfect match

Both Audioburst and Blubrry are excited to see Blubrry customers gain access to all that the Audioburst experience has to offer:

“Our mission is to empower podcasters and radio professionals with a robust solution for monetization, distribution, and discovery,” said Amir Hirsh, Co-Founder and CEO, Audioburst.

“The integration of our Audioburst Creators platform gives Blubrry’s thousands of creative community members the unmatched tools to transcribe audio content, increase exposure, and earn money.”

Todd Cochrane, CEO of Blubrry added, “This partnership with Audioburst is exciting for our Blubrry customers as I’ve been a big fan of their technology for some time. The audio bursts, automated transcripts and indexing of audio content will allow Blubrry customers to reach new listeners and engage with a wider audience.”

 

Learn More

Interested in giving it a spin? Sign up for Audioburst Creators or check out us out on Blubrry!

 

LGE is the First to Integrate Audioburst Deep Analysis API for Live Audio Streams

 

After several significant partnership announcements throughout the past twelve months (Harman, Radioline, Top Buzz & News Republic, and Nippon Broadcasting), Audioburst is closing out the year with a bang as we announce our latest product offering, Audioburst Deep Analysis, and as part of this offering, our first collaboration with LG Electronics (LGE).

Our two companies are teaming up to build the next big thing in in-car infotainment centers for leading automakers. The experience, which is still in stealth mode, is built upon our new Deep Analysis API, which adds an additional level of metadata categorization and provides a more in-depth understanding of the content being searched for and enjoyed in real-time.

“Automotive makers are seeking to redefine what in-car infotainment looks like alongside the progression of voice search, in-car personal assistants, and autonomous driving,” said Vice President Lee Sang-yong, Head of LGE Vehicle Infotainment System Research Lab. “ We are excited to lead the charge in developing the new gold standard and be the first to partner with Audioburst’s technology, which we will proudly debut to select partners at CES.”

“LGE is known for building innovative in-car infotainment systems, and today’s partnership showcases what’s achievable when the brand comes together with Audioburst’s unmatched AI technology to reimagine in-vehicle entertainment like never before” said Assaf Gad, VP of Marketing and Partnerships at Audioburst, “We are excited to introduce Audioburst Deep Analysis and collaborate with brands to better understand consumer behavior and listening experiences.

In January more details about the new Deep Analysis API will be unveiled at CES 2019 in Las Vegas — We hope to see you there!

For media inquiries, contact Jaimen Sfetko at: jaimen@audioburst.com